Epicurium bulks up protein range with Upbeat and Barebells additions

The supplier says it is responding to increasing demand for hydration and 'smarter' snacking

epicurium upbeat barebells

Epicurium has added Upbeat and Barebells to its healthy energy drink and snacking ranges, respectively.

Upbeat is a protein drink brand available in Hydration and Energy ranges. Hydration, which comes in Zesty Orange and Mixed Berry varieties, delivers 10g of Clear Whey Isolate protein, vitamin B complex, and 3,000mg of branch-chain amino acids (BCAA). Each variety contains 62 calories and no sugar and comes in 100% recyclable packaging.

Energy, available in Tropical and Sour Berry varieties, is a post-workout recovery drink which delivers 15g of Clear Whey Isolate protein, 180mg of caffeine and 4,000mg of BCAA, with 80 calories per saving.

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Both ranges are available to retailers in cases of 12 500ml bottles, each with an RRP of £2.50.

Meanwhile, Barebells’ Soft Bars are available in Caramel Choco and Peanut Caramel varieties, each at an RRP of £2.50. They contain 16g of protein per bar and no added sugar, and are aimed at being a post-workout snack.

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