Pukka is preparing for what it calls “peak pie-eating season” with three new pie recipes – limited-edition Doner Kebab Pie, Cheese & Bacon Pie and Chicken & Chorizo Just For Two.
The brand says the trio has been carefully curated to attract a wide range of consumers and increase retailers’ incremental sales.
The Doner Kebab Pie and Cheese & Bacon Pie both have an RRP of £1.99, while the Chicken & Chorizo Just For Two Pie has a £3.49 RRP.
“Our tasty portfolio of full-on flavour recipes is already well-loved by consumers up and down the country in and out of home, but we’re constantly looking for ways to step that up, innovate and ramp up sales – particularly at this time of year when even more people are set to tuck into pies as the weather cools and nights draw in,” said Isaac Fisher, Pukka’s managing director.
“For this wave of NPD, we’ve really focused on delivering products which can help retailers target different consumers with varying needs, and we’re confident that by stocking-up on these recipes, you’ll be stocking-up on incremental sales growth as well.”
The new launches come as Pukka has grown retail sales value by 23% to reach £70m, growing more than twice as fast as its market.
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