Pukka is launching a new summer campaign, ‘Pukka for the people’, in an attempt to build on its strong sales success.
According to the supplier, the campaign comes as Pukka has solidified its position as the number-one pie brand across the UK’s chilled and frozen aisles, as well as in chip shops.
It has also become the number-two brand in total savoury pastry, contributing to more than half of the category’s growth.
The campaign will air across TV and radio between June and September with seven adverts featuring everyday British people enjoying Pukka products under a range of circumstances.
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Rachel Cranston, head of brand strategy at Pukka, said: “It’s been another milestone year for us here at Pukka. Our ongoing investment and full-on flavour pipeline of innovation is welcoming millions of new shoppers to the category – from unveiling a first-to-market Pepperoni Pizza Pie and Slice, to bringing the heat (and full-on flavour) to freezers with our new frozen Pies, Bakes & Sausage Rolls. But none of this would be possible without the people of Britain – which is why we’re putting them at the heart of our latest campaign and building even more momentum for the category.
“Our new ‘Pukka for the people’ creative shines a light on the many ways our wide range of products can be enjoyed, inspiring Brits to tuck into Pukka products any way they please – hot or cold, at home or on the go. By reminding the nation of the quality, versatility and full-on flavour we’ve long been known and loved for, we’ll drive even more shoppers to supermarket aisles and savoury pastry fixtures, continuing to support incremental sales growth for our retail customers with the Pukka magnetism that has proven to pull in shoppers.”
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