Pork pie brand Pork Farms has expanded its range with a Hog Roast and Apple Medium Pork Pie, available until spring 2024.
Encased in a traditional hot water crust pastry, the pie contains a combination of British pork and dried apple. Weighing 295g, it has an RRP of £2.50.
The supplier says it is a response to a gap in the market for flavour innovation in medium-sized pork pies. Additionally, the medium size format caters to sharing occasions in the run-up to the festive party season.
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Pork Farms is aiming to build on its 50% growth in the past 12 weeks, reaching total sales of £12.9m.
Jason Manley, brand director at Pork Farms, said: “A lot of innovation in this part of the savoury pastry category is driven through mini and snack formats, so we spotted the perfect opportunity to offer a new flavoured medium pork pie inspired by the traditional British hog roast and apple.
“With events such as Bonfire Night, Christmas, and New Year’s Eve on the horizon, many shoppers will be looking to stock their baskets with food that they can share with friends and family. This new flavoured pork pie is the perfect go-to treat for these occasions, bringing together classic flavours in a larger, more shareable format.”
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