Pukka launches first single frozen pie

The Shortcrust Chicken Pie is available in a £1.49 PMP to convenience and wholesale

pukka frozen chicken pie

Pukka has launched its first single pack frozen pie, created specially for the convenience channel.

The Shortcrust Chicken Pie is available in a £1.49 price-marked pack (PMP). According to Nielsen figures, PMPs represent three-quarters of sales in the convenience channel, despite making up just 12% of products.

Its launch comes as Pukka aims to tap into the fast-growing frozen food category. Currently, Pukka accounts for two of the top 10 biggest frozen pie sellers, having grown its share in frozen by 100% in the past year.

Pukka to build on growth with ‘Pukka for the people’ campaign

The pie is designed to be cooked in the microwave in four minutes to cater to busy, on-the-go shoppers.

“We know frozen food is hot right now, as it represents a great value option for those looking to cut down costs and reduce food waste,” said Isaac Fisher, managing director at Pukka.

“Convenience shoppers still expect quality, affordability and full-on flavour in equal measure, which is why we’ve created a format – for independent retailers – which tick all of these boxes,” he added.

Read more product news


This article doesn't have any comments yet, be the first!

Become a member to have your say