Birds Eye has partnered with retail app Shopt to give 10 independent stores the chance to win a variety of prizes to help them maximise their frozen food offering and contribute towards rising energy bills.
The first prize is £3,000, including tailored category advice and Birds Eye, Aunt Bessies and Goodfella’s Pizza stock. There are nine additional cash prizes, ranging from £2,000 to £250. For every qualifying entry, Birds Eye will make a £5 donation to GroceryAid.
Retailers need to open the Shopt app and redeem the Birds Eye competition reward to enter. By uploading an image proving they have bought a case of promotional Birds Eye lines, retailers will receive £3 into their Shopt account.
The promotion comes following research from Birds Eye conducted by KAM Media, which found that 62% of convenience retailers considered frozen food key to their sales mix.
Additionally, 43% have seen demand for the category increase. However, 45% cite energy bills as the biggest barrier to success in the category.
Joss Bamber, head of convenience at Birds Eye, said: “Frozen food continues to be an essential part of everyday life and demonstrates an opportunity for retailers as we know that historically the frozen food shopper puts more in their basket than the average convenience store shopper and spends more with that. However, we fully recognise that rising energy bills are having an impact on retailers and their ability to make the most of their sales.
“However, we fully recognise that rising energy bills are having an impact on retailers and their ability to make the most of their sales. As leaders of the frozen food category, we’re here to support independent retailers with the right category advice and assistance so they can really reap the benefits of what frozen has to offer. And with this competition, we hope to demonstrate the benefits of frozen food in this period of economic uncertainty while also reminding retailers of the additional help and support available to them.”