Panini has relaunched its Adrenalyn XL trading card game in association with the Premier League ahead of the 2023/24 football season.
The collection has undergone a full redesign featuring categories, new materials and real autographs. It is available to retailers from 3 August.
Additionally, the game’s Golden Baller cards have a new material and finish to increase desirability for collectors.
The supplier will send PoS packs including a branded envelope, window poster and shelf talker, to independents. Retailers are encouraged to email firstname.lastname@example.org for more information.
Other marketing will take place through national newspaper campaigns with voucher redemptions, and a digital advertising campaign across YouTube, Video On Demand and TikTok.
Additionally, Panini will work directly with the Premier League, footballers such as England’s Declan Rice and influencers, cover-mounting packets on football titles including Strike-It! magazine and sampling through grassroots and community club partnerships.
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