Panini relaunches Adrenalyn XL trading cards ahead of new football season

The relaunched collection has undergone a full redesign with a new finish for Golden Baller cards and real autographs

panini adrenalyn xl

Panini has relaunched its Adrenalyn XL trading card game in association with the Premier League ahead of the 2023/24 football season.

The collection has undergone a full redesign featuring categories, new materials and real autographs. It is available to retailers from 3 August.

Additionally, the game’s Golden Baller cards have a new material and finish to increase desirability for collectors.

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The supplier will send PoS packs including a branded envelope, window poster and shelf talker, to independents. Retailers are encouraged to email rsmith@panini.co.uk for more information.

Other marketing will take place through national newspaper campaigns with voucher redemptions, and a digital advertising campaign across YouTube, Video On Demand and TikTok.

Additionally, Panini will work directly with the Premier League, footballers such as England’s Declan Rice and influencers, cover-mounting packets on football titles including Strike-It! magazine and sampling through grassroots and community club partnerships.

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