Jameson and EFL join forces with new four-year deal

Jameson is leading the growth of Irish Whiskey in the UK, holding a 74.3% value share in the category

Irish whiskey brand, Jameson, has been unveiled as an Official Partner of the English Football League (EFL) ahead of the 2023/24 season.

The collaboration will see the brand highlight its commitment to football across EFL’s three divisions through to 2026/27.

As an Official Partner, Jameson will have a presence with all 72 member clubs across the Sky Bet Championship, League One and League Two, along with the EFL’s five Wembley finals.

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The whiskey brand will deliver responsible drinking messages on pitch-side LEDs and on big screens in stadiums. Along with holding a presence on the EFL website, digital and social media channels.  

Maisie Adam, Adebayo Akinfenwa, Dion Dublin, David Prutton and Bianca Westwood helped launch the four-year partnership at London’s Classic Football Shirts venue.

Ben Wright, chief commercial officer of the EFL, said:

“We’re pleased to welcome a global brand with the history and prestige of Jameson as an Official Partner”.

“As we get ready for another exciting EFL season kicking off next week, Jameson’s investment into the 72 Clubs demonstrates the brand’s commitment to supporting football across England and Wales,” Wright said.

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