ABC circulation figures: Solid June sales for newspapers despite annual decline
The FT was worst-hit, having lost many of the bulk sales normally allocated to airports and hotels
Newspaper sales continued to rebound in June according to the latest ABC circulation figures, with almost every national newspaper reporting month-on-month circulation growth.
The June’s monthly ABC releases show that, despite the gains, the impact of the coronavirus crisis continues to be felt, with year-on-year figures showing higher year-on-year declines compared with the pre-lockdown era.
Only the Saturday Financial Times showed year-on-year growth, increasing by just under 1% on the month and 8.6% year on year.
However, this was matched by sharp weekday declines of 45% compared with 2019.
The Guardian’s 2.2% weekdays and 1.9% Saturday growth were not enough to prevent the publisher from announcing 180 job cuts last week.
It said the crisis created “an unsustainable financial outlook for the Guardian”.
The changes could undermine its weekend bounce-back, with the future of its Saturday supplements at stake.
The Mail newspapers reported the lowest annual declines, with weekday figures down by 14%.
The best performance in month-on-month terms came from the Daily Star, which is returning to pre-pandemic levels at a faster rate than its contemporaries.
Doug McCabe, chief executive at media analyst Enders Analysis, said the results predicted that “30% of the sales lost to Covid-19 will return, after which, the sector will continue to decline”.
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