ABC circulation figures: Newspapers in February sales decline
Sunday claims the title of worst-performing day of the week for newspaper sales
After the bluster of political issues this winter, the newspaper market experienced a set of slow decreases in February, according to the ABC circulation figures.
National newspapers decreased between 1% and 2% month on month and were down by 6-9% year on year.
Sunday was the worst-performing day of the week, with a total decline of 9% over the 12 months to February 2020, and 1.7% between January and February.
On Sundays, the tabloid market suffered the most – the Daily Star dropped by 2.5% month on month, while the Sunday Mirror, People and Sunday Express fell sharply over the year.
The Sun on Sunday was one of the few to buck the yearly double-digit declines in the tabloid sector, although its annual fall of 8.5% was only marginally healthier than the overall Sunday market.
The best Sunday performer month on month was the Mail on Sunday, down by 0.6% over the month, while The Observer recorded the smallest year-on-year decline (4.3%).
Saturday’s star performer was the FT, which grew over-the-counter sales by 2.1% month on month against a market-wide decline of 1.4%.
To round off the ABCs, the Daily Star reported the biggest weekday fall year on year, down 14.8%.
In keeping with its Saturday performance, the daily edition of the FT grew 1.4% – the only title to increase across the month.
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