After the bluster of political issues this winter, the newspaper market experienced a set of slow decreases in February, according to the ABC circulation figures.

National newspapers decreased between 1% and 2% month on month and were down by 6-9% year on year.

Sunday was the worst-performing day of the week, with a total decline of 9% over the 12 months to February 2020, and 1.7% between January and February.

On Sundays, the tabloid market suffered the most – the Daily Star dropped by 2.5% month on month, while the Sunday Mirror, People and Sunday Express fell sharply over the year.

Platinum magazine triumphs in latest ABC figures

The Sun on Sunday was one of the few to buck the yearly double-digit declines in the tabloid sector, although its annual fall of 8.5% was only marginally healthier than the overall Sunday market.

The best Sunday performer month on month was the Mail on Sunday, down by 0.6% over the month, while The Observer recorded the smallest year-on-year decline (4.3%).

Saturday’s star performer was the FT, which grew over-the-counter sales by 2.1% month on month against a market-wide decline of 1.4%.

To round off the ABCs, the Daily Star reported the biggest weekday fall year on year, down 14.8%.

In keeping with its Saturday performance, the daily edition of the FT grew 1.4% – the only title to increase across the month.

Consumer magazine sales: 12 titles up since 2014 ABC

ABC circulation figures for January 2020

More on this topic: Newspapers and magazines