Nutritional milk drink brand Nurishment has launched a range of no-added-sugar drinks with two additional varieties.
The launch features the brand’s four original varieties – Strawberry, Chocolate, Vanilla and Banana – alongside new flavours Hazelnut and Coffee in 330ml bottles.
Dorota Dziedzic, brand manager for Nurishment, said: “We have polled our Nurishment fans and they said they were looking for more ‘modern’ flavours that suited more sophisticated palates, which has led to the launch of the hazelnut and coffee flavours. Coffee is one of the most widely consumed drinks in the UK, so we thought it was about time we got in on the act.”
Like the original Nurishment range, the no-added-sugar formats will contain 17.8g of protein per portion.
To support the launch, Nurishment has launched a nationwide campaign to find 15 taste-testers to give feedback on the new range.
It is also launching a billboard and radio campaign, based around key locations in London and spots on Capital, Heart, Greatest Hits and Kiss.
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