Nik Naks launches Rib ‘N’ Saucy in 45g grab bag format

KP Snacks is expanding its Nik Naks range with the launch of a 45g grab bag format of its Rib ‘N’ Saucy variety.

Available from the end of January at an RRP of £1, the new format comes as Nik Naks looks to build on being KP’s fastest-growing brand in 2023, having grown by 47.2% annually.

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Additionally, Rib ‘N’ Saucy is Nik Naks’ second most popular flavour, worth nearly £12m in retail sales value. Overall, the brand is worth £46.9m.

The supplier says the brand appeals to a growing number of shoppers looking for value and trusted snacking options that create a sense of nostalgia.

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