Marmite teams up with Tayto to launch branded crisps and tortillas

• Product: Marmite Crisps, Marmite Tortillas
• Supplier: Unilever
• RRP: £1.25 (PMP)
• Available: April

Marmite has partnered with crisps supplier Tayto Group to launch a Marmite-branded range of crisps and tortillas.

Marmite Crisps (65g) and Tortillas (70g) will be available to retailers from April in £1.25 price-marked sharing bags.

The supplier said that PMPs now account for 77% of all snacking sales in convenience, while sharing PMPs have been the category’s major growth category, accounting for 56% of all sales.

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It also anticipates the range will attract the 9.2% of the population that have never tried Marmite before.

Jolanda Wells, licensing manager at Unilever, said: “Shareable PMPs of Marmite crisps and tortillas offer a great opportunity for consumers to try something new with the assurance of paying a fair price. For the convenience channel we know this format is one that drives growth and also taps into multiple snacking occasions like on-the-go and big night in.

“Not only will Marmite crisps be a firm favourite with Marmite fans, with a new and improved flavour profile, but they are also great for the ‘first-timers’ who are a bit unsure whether they want to buy a jar of the black stuff or not. We expect both the crisps and tortillas to drive trial with new shoppers in the impulse channel and give retailers a distinctive new offering on their snacking shelves.”

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