Pringles launches Hot range to replace Sizzl’N flavours

Pringles has announced the replacement of its Sizzl’N range with a new Hot range, launching in five varieties.

The full range of Flamin’ Cheese, Mexican Chilli & Lime, Smokin’ BBQ Ribs, Kickin’ Sour Cream and Sweet Chilli is launching across “major retailers,” in 160g tubes with an RRP of £2.25, supplier Kellogg’s said.

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Four of these flavours are non-HFSS, with the exception of Sweet Chilli.

Kickin’ Sour Cream and Sweet Chilli are available to independent retailers in £2.75 price-marked packs.

Beth Johnson, Kellogg’s UKI senior activation brand manager, said: “We know our shoppers love spicy flavours, as we saw with our Sizzl’N range. Pringles Hot is the next evolution and allows retailers to capitalise on the demand for more spicy offerings.”

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