Aston Manor’s Knights Cider brand has become the wholesale market leader in the UK, according to figures cited by the supplier.
Despite total cider sales declining by 7% in the UK, and the strong amber market down by 4%, Knights Cider has seen a 54% sales increase, according to Nielsen statistics.
Additionally, the cider brand has seen an 11% annual increase in new shoppers.
The supplier says the increase in demand for Knights cider is the result of shopper preference towards British sourced products, increased footfall to wholesale stores and the cost-of-living crisis.
Grace Anthony, brand marketing manager at Aston Manor Cider, said: “This year has caused many to pay more attention to what they are spending their hard-earned money on, and as a result, shoppers are looking to make savings with our affordable cider.”
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