Thatchers ups Vintage Cider ABV and refreshes bottle design

The variety now has an 8.3% ABV and an illustration of founder William Thatcher on-pack

thatchers vintage cider

Thatchers Cider has unveiled a new look for its Vintage Cider variety, including a higher ABV and a fresh pack design.

The cider now has an 8.3% ABV, up from 7.4%, to reflect its premium positioning and appeal to vintage cider connoisseurs.

It also features a new label featuring Thatchers’ founder, William Thatcher, to emphasise its provenance and heritage. It is available in a 500ml bottle at an RRP of £2.30, as well as a six-pack.

Thatchers launches Gold 4x500ml £5.49 PMP

Jonathan Nixon, Thatchers commercial director, said: “When shoppers are looking for a premium bottled vintage style cider with a distinctive character, they are looking for a premium ABV to match.

“Thatchers Vintage has been a much-loved part of the Thatchers range for many years, and with this 2022 harvest, we’ve increased the ABV to 8.3% to further appeal to shoppers in the growing premium bottled cider category.

Premium cider is currently the best-performing cider subcategory, seeing 4.9% growth in the past 12 weeks.

Nixon added: “The future of the category lies firmly in great quality, premium cider that offers value to the shopper and reflecting provenance and heritage of the cider maker.”

Read more product news


This article doesn't have any comments yet, be the first!

Become a member to have your say