Brothers Cider has announced the launch of a Raspberry Ripple variety, continuing its tradition of launching a “weird and wonderful” cider flavour each year.
The new variety is a combination of raspberry and vanilla. It is launching this spring in 500ml and 330ml single glass bottles, as well as 6x330ml and 10x330ml multipack can formats. RRPs are aligned with the supplier’s other varieties.
According to Kantar data, Brothers is the only fruit cider brand in growth, increasing in value by 3.3% and volume by 9.6%.
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Nicola Randall, head of marketing at Brothers, said: “The new flavour will hold strong appeal for impulse shoppers and comes hot on the heels of our already-popular Cherry Bakewell variant launched in 2022.”
The supplier will support the launch with a marketing campaign comprising influencer partnerships, social media and in-store and in-depot PoS.
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