Imperial launches Compact Richmond and Players packs

Amid overall cigarette decline, the lowest prices are continuing to grow year on year

imperial compact richmond players

Imperial Tobacco has launched a Compact range across its Richmond and Players cigarette brands for added on-the-go convenience.

The new cigarette sticks are 13% slimmer in size and come in a modern rounded-corner pack that fits easily into bags and pockets.

Imperial updates Lambert & Butler Blue range

They carry RRPs of £10.99 (Richmond) and £11.60 (Players).

Tom Gully, head of consumer marketing UK&I at Imperial, said: “With cigarettes in the lowest price sector seeing substantial growth year on year, our new Compact variants from two of our leading cigarette brands, Players and Richmond, will help retailers tap into shopper demand for value.”

Read more product news


This article doesn't have any comments yet, be the first!

Become a member to have your say