STG marks Signature’s 60th anniversary with limited-edition tins

The supplier has also relaunched its 20s tins in Original and Blue varieties

signature 60th anniversary

Scandinavian Tobacco Group UK (STG) is marking its Signature cigar brand’s 60th anniversary with a range of limited-edition tins.

The tins have been designed to celebrate the brand reaching the milestone and give retailers a talking point for their customers, as well as providing something new for adult smokers.

The ’60 years of craftsmanship’ messaging appears across is meant to highlight the brand’s longevity and its consistent quality which has kept it a popular seller for more than half a century.

STG launches redesigned Moments cigar packaging

To mark the anniversary, STG is also bringing back 20s tins of Signature Blue and Signature Original permanently.

Nataly Scarpetta, STG’s UK marketing manager, said: “Sixtieth anniversaries are usually celebrated with diamonds and there’s no doubt Signature has always been the jewel in our crown, representing 60 years of quality, experience and craftsmanship. Since its arrival back in 1963, Signature has become a truly global brand which is now sold in over 80 countries worldwide.

“Here in the UK, the brand portfolio is currently worth nearly £50m in annual sales, with strong products in both the miniature and cigarillo segments. Retailers should take the opportunity to stock up, as limited-edition packs usually prove popular with regular smokers and will be in demand. We’re proud to celebrate such an important anniversary for Signature and want to thank all the convenience retailers who have played such a vital role in its continued success.”

Read more product news


This article doesn't have any comments yet, be the first!

Become a member to have your say