Scandinavian Tobacco Group UK (STG) has launched redesigned packaging for its Moments miniature cigar brand.
The new design has rolled out across packs of Moments Blue and Moments Original, with Moments Panatella to follow suit in May.
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It consists of a larger, more simplified logo and a fresher colour scheme with an extended wisp of smoke. The cigars inside are unchanged.
The supplier said the redesign aids shelf stand-out and appeals to young adult smokers.
Moments is the fastest-growing value-for-money cigar in the UK, although Natalya Scarpetta, marketing manager at STG UK, said it has under-traded in convenience.
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