Gallo adds Pinot Grigio and Merlot to peelable PMP range

Gallo's other peelable PMPs have seen 18% incremental growth since launching last summer

gallo pmp pinot grigio merlot

Gallo Family Vineyards has extended its range of price-marked pack (PMP) bottles to include its Pinot Grigio and Merlot varieties.

The supplier hopes to build on the 18% incremental volume growth it has achieved since launching peelable price-mark labels across its White Zinfandel and White Grenache bottles.

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The new peelable £7.99 PMPs are available through Bestway Wholesale, Booker and Imperial Cash & Carry. Gallo Family Vineyards Pinot Grigio is the number-five New World Pinot Grigio in the UK, while the Merlot holds the highest spend per buyer across branded Merlots. Combined, the two wines sell seven bottles every minute in the UK.

Mark Stammers, sales director UK & Ireland at E&J Gallo Winery, said: “At a time where the cost-of-living is affecting so many, it’s important to highlight our approachable price-point to both retailers and consumers. This will allow our customers to increase their rotation as well as boost their bottom line.”

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