McGuigan Wines introduces McGuigan Mid

Wine intelligence data found that one in two boomers are actively limiting or reducing their alcohol consumption

McGuigan Wines is launching a new, mid-strength, wine: McGuigan Mid.

The new launch aims to cater to consumers conscious of their alcohol intake, with less than 75 calories per 125ml serve and an ABV at 7%.

The McGuigan Mid range comes in The Shiraz, The Sauvignon Blanc and The Rosé.

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Senior brand manager Oliver Hoey says: “We are delighted to launch McGuigan Mid to the market. As consumers become increasingly health conscious, we understand the need for an alternative that aligns with their goals of moderation without compromising on taste.”

Recent global research by Australian Vintage found 92% of respondents would consider buying a lower ABV wine.

Head of marketing Alana Jackson says: “There is a trend towards living ‘lighter’, where consumers are actively or subconsciously seeking moderation or lighter drinking experiences.”

Available at Sainsbury’s from September and at Morrisons from October nationwide, for RRP £7.00.

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