Belvita launches ‘Give me a Smile’ initiative with FareShare as part of its mission to help fight food insecurity.
Through the partnership Belvita will donate up to 100,000 meals to help make a difference to those in need.
The ‘Give me a Smile’ campaign aims to start conversations and inspire action to address food poverty.
Anna Lucas, brand manager for Belvita at Mondelez International, says: “Retailers can get involved by stocking up on the full Belvita product range to drive awareness of ‘Give a Smile’ and by encouraging shoppers to head to the Belvita ‘Give a Smile’ website or look out for the billboards near stores to help fight food poverty.”
The new initiative goes live from Monday 4 September.
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