E&J Gallo to widen Barefoot Buttery Chardonnay’s wholesale reach

Chardonnay variety is number-one contributor to US chardonnay growth in UK

E&J Gallo Winery will be rolling out its new Barefoot Buttery Chardonnay to wholesalers nationwide this spring.

The variety (13.5% ABV) is available in a 750ml bottle with an RRP of £7.

New Barefoot on Tap from E&J Gallo Winery

Following its initial launch in 2021, Barefoot Buttery Chardonnay has been the number one contributor to revenue growth among US Chardonnays in the UK, as well as a top-10 contributor to revenue growth in the overall chardonnay category.

Olga Senkina, marketing director EMEA at E&J Gallo, said: “Buttery is an approachable and easy to understand term that nicely expresses the creamy notes of the wine and Barefoot Buttery Chardonnay’s success to date suggests that this is something that resonates with consumers on both sides of the Atlantic.”

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