Epicurium adds nine crisp brands to range in response to growing demand

The wholesaler has identified four core opportunities driving growth in the crisp category

epicurium crisps

Wholesaler Epicurium has added nine new brands to its crisps range, as a response to growing demand for on-the-go snacking options.

The nine new brands are: Savoursmiths, Shore, Mr Trotter’s, Taste of Game, Fairfields Farm, Made for Drink, Howdah, Total XP, and Two Farmers. Their addition takes Epicurium’s crisp range to more than 35 brands, with over 200 lines available.

The wholesaler said it had undertaken months of research which revealed consumers’ growing desire for “bolder and healthier” snacks.

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Epicurium’s research identified four core opportunities within the crisp category: sustainable and independent brands, exotic and bolder flavours, innovative protein snacks, and healthier living, which the new brands allow the wholesaler to expand further into.

Ben McKechnie, Epicurium managing director, said: “Consumer tastes and demands are changing rapidly, and it is important that retailers recognise this and have the knowledge and products that allow them to react. This refresh to our crisp category further aligns us with current consumer tastes with a range that ticks all the boxes, from healthy protein-based options to bolder and fuller flavours.”

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