FrieslandCampina has brought its ‘Sharing not required’ campaign for Chocomel back to TV screens.
The advert, part of a £10m campaign, is airing until the end of August of ITV, Sky, Channel 4, on-demand and YouTube.
It is expected to reach 33.6% of all UK adults at least five times.
Since the campaign debuted this April, Chocomel’s penetration has grown by 300%, while brand awareness has climbed from 65% to 71%. Additionally, sales in symbols and independents have grown by 30%.
The supplier will support the campaign with in-depot PoS at wholesalers, increased van sales and activations with Snappy Shopper.
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