Chocomel’s ‘Sharing not required’ ad back on TV

Since first launching in April, Chocomel's sales in symbols in independents and symbols have grown by 30%

chocomel sharing not required

FrieslandCampina has brought its ‘Sharing not required’ campaign for Chocomel back to TV screens.

The advert, part of a £10m campaign, is airing until the end of August of ITV, Sky, Channel 4, on-demand and YouTube.

It is expected to reach 33.6% of all UK adults at least five times.

Chocomel launches £1.69 PMP

Since the campaign debuted this April, Chocomel’s penetration has grown by 300%, while brand awareness has climbed from 65% to 71%. Additionally, sales in symbols and independents have grown by 30%.

The supplier will support the campaign with in-depot PoS at wholesalers, increased van sales and activations with Snappy Shopper.

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