Oreo campaign returns to screens

'What's your Oreo Twist' is back for a second year running

Oreo is re-introducing its ‘What’s your Oreo twist?’ campaign until September 2023.

The campaign will focus on Oreo’s full range of products, including Oreo Twists Vanilla & Caramel along with Oreo Twists Vanilla & Raspberry.

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This year’s campaign consists of three short films which will be supported by PR, digital and social media advertising on key platforms used by millennial and Gen Z consumers.

“This year, we want to continue the conversation by inviting even more consumers to share their own ways to enjoy an Oreo biscuit whilst encouraging them to explore the full range,” said Rafael Espesani, senior brand manager at Oreo.

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