Imperial Tobacco has launched three new flavours under its Blu Bar range, designed to help retailers tap into the rising demand of disposables and drive sales this summer.
Available to buy now at the same RRP of £5.99, the new varieties include: Tropical Mix, Apple Ice and Mint Ice, taking the total flavour range up to 13 options.
Collectively, the supplier said these flavour characteristics, including apple, pineapple, mint and mango, accounted for 10.75% of all vape sales over the past six months, with their share contribution almost doubling versus the same period a year ago.
They added that the range offers a compact design for “on-the-go vaping convenience”, with each device providing up to 600 puff.
“The fully compliant range has been extensively tested and comes from a recognisable brand that retailers and their shoppers can trust, making it a must-stock range to cater for the rising demand for disposables,” said Tom Gully, Imperial Tobacco’s head of consumer marketing UK&I.
He added that disposables are the main driving force behind sales within the vape category at present, with figures showing the sector has seen a 58% value growth in the last half year alone.
“To help retailers take advantage of the sales and profits available in this growing category, our three new varieties have been carefully selected to tap into the top taste trends in the market. With a range of 13 different flavours now available, the range provides everything retailers need to cater for a wide range of consumer taste preferences.”