Activia raise gut health awareness with new campaign

89% of people consider their gut health important when it comes to supporting their health and wellbeing

As part of Activia’s new A-Z campaign, Activia has teamed up with former S Club member, Rachel Stevens.

Research from Activia found that 37% of Brits want to get into better routines to improve their overall wellbeing. The campaign aims to inspire consumers to use Activia to look after their gut health.

Rachel Stevens comments: “What many people don’t know is that the gut can impact so much. Exercise such as dancing and going to the gym, managing stress levels and eating a balanced diet are my go-tos in supporting my gut health especially with our upcoming S Club tour.

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“We now know how much our gut health impacts our overall wellbeing, so I’m delighted to be partnering with Activia to raise awareness on the importance of gut health.”

Rachel Wright, Danone UK&I’s Head of Marketing says: “We are delighted to be partnering with pop sensation Rachel Stevens on our campaign to raise awareness around the importance of gut health.

“As the Autumn season draws in and life becomes hectic with the return to work and school after summer breaks, we want to encourage people as they head into this busy period to remember to take the time to look after themselves, starting from the inside out. Feeling good starts from the inside out, and this starts with taking care of your gut.”

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