Haribo expands gifting range

The confectionary company is launching a new gift box

Haribo is expanding its gifting range with the launch of Box of Happy treats.

Available in 120g packs, each box is packed with jelly and foam gummies in a variety of flavours.

Haribo’s Box of Happy is available to high street retailers and is coming soon to Sainsbury’s.

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Haribo marketing manager, Peter Robinson, said: “We’re so excited to be launching Box of Happy. Our latest piece of innovation will allow our fans to share their love of Haribo and spread the joy of child-like happiness.

“By creating a gift that can be shared all year round, consumers no longer need to wait to have an excuse to share the happy and put a smile on someone’s face.”

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