Haribo is expanding its gifting range with the launch of Box of Happy treats.
Available in 120g packs, each box is packed with jelly and foam gummies in a variety of flavours.
Haribo’s Box of Happy is available to high street retailers and is coming soon to Sainsbury’s.
Haribo marketing manager, Peter Robinson, said: “We’re so excited to be launching Box of Happy. Our latest piece of innovation will allow our fans to share their love of Haribo and spread the joy of child-like happiness.
“By creating a gift that can be shared all year round, consumers no longer need to wait to have an excuse to share the happy and put a smile on someone’s face.”
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