L’OR unveils limited edition coffee jars

Refill and reuse behaviour is set to grow 5% annually to 2027

Instant brand, L’OR, is launching a limited-edition designs of its stopper jar.

The feature includes three new and exclusive looks, the jars, with easily resealable lids, have been created to drive collectability and reusability amongst consumers.

The launch aims to encourage reusability amongst consumers and has been made available on shelves from the 4th September.

The designs have been inspired by coffee flowers and plants from around the world and will feature across L’OR’s leading six SKUs, including L’OR Classique, L’OR Intense and L’OR Decafeine in 100g and 150g jar variants.

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Roberto De Felice, marketing director UK &I at Jacobs Douwe Egberts: “With 81% of in-home coffee cups being made using soluble products, there is still a demand for refreshing, exciting NPD within our core range.

“We also know that recyclability and reusability are increasing consumer needs and we hope that these decorative jars will encourage a more sustainable way of shopping when it comes to reusing and refilling.”

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