Lactalis UK & Ireland is investing in a new TV campaign for its Seriously Spreadable range.
Seriously Spreadable includes five varieties, from Original, Vintage, Smokey, Chilli and Lighter, which is 30% less fat.
The campaign, running from July to August 2023, airs on ITV, Sky and Channel 4 and is expected to generate a total of 46 million views and increase brand awareness.
Heloise Le Norcy-Trott, Group Marketing & Category Director for Lactalis UK & Ireland, said:
“The new ads showcase all the funny habits that our consumers have developed to enjoy the delicious taste of Seriously Spreadable and its versatility”.
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