Comparing the prices of medicated confectionery products
Behind the numbers
Medicated confectionery has grown in importance since Covid-19 and is ideal for on-the-go consumption. But where in the category can retailers achieve higher profits?
Across most lines, the difference between the highest and most-common price is quite low, but there are a few exceptions. Take Strepsils Honey & Lemon 16s. Sixty-two per cent are charging up to £3.99 per pack, £1 more than the most-common price set by 38%. Another opportunity to grow profits lies with Tunes Cherry Menthol Sugar Free, which 85% are selling for as much as £1, compared to the 56p charged by just 15%.
Elsewhere, the Lockets range has a clear upper limit, with no retailers pricing higher than £1 across the three lines analysed. That is 25p more than the most-common price across two of them and just 15p more than Honey & Lemon’s, set by 69% of retailers, indicating price-consciousness by shoppers.
