Bahlsen unveils new biscuits to Pick Up!

Bahlsen biscuits has enhanced its portfolio further with a delicious new variant and new pack formats – PiCK UP! Black and White.

Combining dark cocoa biscuits sandwiching a thick slab of real white chocolate, the biscuits offer a twist on the successful PiCK UP! range, launched earlier this year.

Trade marketing manager Julien Lacrampe said: “The response to PiCK UP! was huge and it has quickly become a big seller. The individually-wrapped nature of the bar is perfectly suited to the impulse and convenience channel.”

PiCK UP! Black n White has an RRP of £1.69 for a pack of five chocolate biscuit bars.