Vaping brand Juul has announced its partnership with forecourt operator Motor Fuel Group (MFG) to stock its range of products.
The deal will initially see almost 500 MFG sites stock the core Juul range, with other stores in their 900 plus estate coming on-board after the initial launch.
The range consists of the Juul Starter pack, and five flavoured Juulpods refills, in Golden Tobacco, Glacier Mint, Mango Nectar, Royal Creme and Apple Orchard flavours.
John Patterson, sales director at Juul, said: “In the US, Juul has over 75% market share in convenience stores. Adult smokers expect to see alternatives to smoking in the stores where they have traditionally purchased their tobacco products and that’s why convenience is such a major strategic focus for us.”
Paul Dennis, retail director at MFG, added: “At MFG, we are always looking at ways to stay ahead of the curve and being first to market with new products is one of the ways we can add value and differentiate our stores from other forecourt sites.
“I believe the opportunity for the UK vaping channel is huge and improving and enhancing customer choice in the tobacco alternative category is a priority.”
More recent news: Vapouriz unveils its first ‘shop within a shop’ format