Vapouriz unveils its first ‘shop within a shop’ format

Vapouriz unveils its first ‘shop within a shop’ format
Product News RN E-cigs
Login or register to save this article

Vapouriz has unveiled its latest innovation from its Vapestore division, its first ‘shop within a shop’ format.

Six Vapestore retail outlets will open over the next six weeks, from the whole store within a store format at Waterlooville, to a gantry and small display cabinet solution at the Meon Hut service station.

Waterlooville BP Service Station (Londis), a 300sq ft store in Waterville, Hants, is the first of six projects that will bring a vape store to forecourts across Solent.

Brett Horth, chief executive officer at Vapouriz, said: “This ‘shop within a shop’ format, a first for the vaping industry, is a logical extension of the current retail offer. We are looking forward to further developing our retail solutions arm across the country.

“Customers can expect the full Vapestore experience; the Waterlooville staff have been fully trained by Vapestores’ in-house trainers on all the available products and will be presented in Vapestore uniforms.

“The vaping industry received a further boost in January, with a report from Public Health England saying that smokers were more likely to quit with vaping products than gum or patches. With margin in excess of 50% across the majority of our e-liquids range, it is potentially a very profitable category.”

More like this: What vaping trends do independent retailers need to be aware of?

...
By Priyanka Jethwa Avatar
By Priyanka Jethwa 15 Feb, 2019

Comments

0 comments

Have you seen a boost in own-label products in the past year?

Make the most of betterRetailing.com

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Already have an account? Login