Wrigley is rolling out a new look for Extra White

Wrigley is rolling out a new look across its Extra White sugar-free gum to help the product stand out from the brand’s other flavours.

The new packaging has been launched to challenge static sales since April 2015 when the brand relaunched.

Packs of Extra White now include a red stripe that will help it stand out from Extra Strawberry and Extra White Bubblemint.