Walkers reduces case sizes from 48 to 32

In a bid to help retailers reduce their cash outlay, PepsiCo is shrinking its snacks case sizes from 48 to 32.

Running across Walkers, Doritos, Quavers, Wotsits, French Fries and Squares, the move will cover cases of price-marked packs, as well as non-PMPs.

Nick McGrath, impulse channel senior sales director at PepsiCo, said: “We are delighted to be able to offer a new 32 case format as it will improve accessibility and help more retailers stock the best-selling brands.”