Mondelez has introduced a sugar-free variety of Trebor Extra Strong Minis, available in a 12.6g dispenser pack (60p) and a 44.5g 100-mint pot pack (£1.30).
Trebor Extra Strong Minis follow the launch of the brand’s first hard-boiled, sugar-free candy – Cool Drops, which have less than 100 calories per pack.
Laura Trampe, brand manager for Trebor, said: “Growth for the brand is being driven by products such as multipacks and, more recently, Cool Drops.”
Read more: Growth in sugar-free mints and gum boosts category sales
“Trebor Extra Strong Minis offer the intense hit of refreshment from Trebor Extra Strong Peppermint in a sugar-free compressed format. Extra Strong is an iconic sub-brand with a high level of awareness among UK consumers.
“By offering Extra Strong Minis in two formats, we know that shoppers looking for sugar-free offerings will have the perfect product in the right pack format for them”.
The brand is being supported throughout 2019 by its ‘Give me strength’ campaign, which has helped increase Trebor brand awareness by 8%.
The campaign, which launched earlier this year, showcases the brand’s ‘no-nonsense’ attitude, calling out relatable but exasperating everyday situations using the well-known British phrase.
Read more: New Trebor promotion exclusive to independent retailers
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