The off-pack promotion, which goes live on 27 July, offers consumers the chance to win money by purchasing any Trebor product and sharing a picture of the pack on treborcash.com.
The competition will be highlighted on posters, with more than 1,000 cash prizes up for grabs on the spot, including £1,000 cash.
The promotion follows on from the brand’s convenience-exclusive campaign earlier this year, ‘Get minted’. The competition delivered a 6.2% sales uplift across the Trebor singles range in independent and symbol group stores last year.
Amy Lucas, brand manager for Trebor at Mondelez, said: “The top three bestselling confectionery singles in independent and symbol stores are Trebor packs – Extra Strong Peppermint, Softmint Spearmint and Softmint Peppermint – so it’s important we lead the category in supporting retailers with rewarding promotions to continue to drive mints sales.”