Over the next 14 weeks there are three massive opportunities for you to drive spring sales. Chris Dillon looks at what you need to do to succeed this season, boosting those Valentine’s Day and Mother’s Day sales.
1. Invest in ribbons, bows and paper and introduce a gift wrapping service
Nisa retailer Kully Sandhu runs this service in her Nottingham store ahead of seasonal events. “It doesn’t take me long to do and it’s a great way to stand out from the multiples,” she says.
2. Stock wine next to chocolate
Stocking products next to each other can encourage your shoppers to pick up extra items for a loved one.
3. Use PoS to promote premium chocolates with flowers
Last year, Magnificent 7 retailer Harj Dhasee worked with Ferrero to offer his shoppers gift packages ahead of Valentine’s Day. “Instead of just selling different gifts, we had prosecco, flowers and chocolates for £20. We added 16% to our Valentine’s Day like-for-like sales,” he says.
Levi Boorer says: “Valentine’s Day is becoming a more credible opportunity for smaller stores. Both buyers and recipients feel better nowadays about buying gifts in a convenience store.”