Tetley is targeting the squash fixture with the launch of Super Squash, which is available from November.
Super Squash is available in 850ml bottles (17 servings) and 50ml concentrated packs (20 servings), RRP £2.29 and £2.49 respectively, in Sunshine – Orange & Peach, Boost – Berry Burst and Immune – Lime and Elderflower flavours.
Cassie Shuttlewood, Tetley marketing manager, said: “Health is an untapped opportunity to deliver value in the squash category, which has not seen any genuine innovation for some time.”
The launch will be backed by a £3m campaign, which includes TV advertising, as well as social media and sampling activity.
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