Smint is partnering with Breast Cancer Care and donating 5p from every pack of Strawberry XXL tins sold to the charity.
The brand has decided to move its promotion from Smint Strawberry Mix to the tins, which are one of the company’s fastest-growing lines.
Zaja Calder-Grant, Smint product manager, said: “The strategic decision to introduce our Strawberry XXL Tin as the supporting product of choice will boost sales even further.”
Smint and Breast Cancer Care have been working together for seven years and the brand is on target raise more than £150,000 for the charity by next March.
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