Coca-Cola Europacific Partners (CCEP) has brought back Schweppes’ multi-million-pound Christmas marketing campaign.
The ‘We’ve got the tonic, you’ve got the spirit’ campaign is centred around a TV advert, airing from early December, which focuses on family and friends enjoying the festivities together.
It will also run across on-demand, outdoor and social media advertising. Additionally, the supplier will provide Christmas mixed drink inspiration through partnerships with mixology influencers who will show people how to make festive serves.
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These serves include the Raspberry Mule, which includes Schweppes Tonic, gin, Chambord, lime juice and a slice of orange, and the Jolly Gin Collins, which includes Schweppes Tonic, gin, fresh lime juice, Cointreau and a lime wedge.
Martin Attock, vice president for commercial development at CCEP GB, said: “Sales of mixers overtrade during the festive period in comparison to the rest of the year as shoppers enjoy more social occasions at home with friends and family. Schweppes is the number-one mixed brand in GB by volume, recognised by 76% of Brits and a must-stock on the lead-up to and during Christmas and New Year.”
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