Coca-Cola Europacific Partners has announced the launch of its Christmas advertising and Truck Tour.
The Truck Tour is in support of food waste charity FareShare and has seen the supplier donate the equivalent of up to 100,000 meals to FareShare. Additionally, for every person who attends the Coca-Cola Truck Tour, Coca-Cola will fund the equivalent of one meal for a person in need, with the aim of reaching 200,000 meals in total.
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The Truck Tour also includes a winter market setting with festive food huts and activities.
In support of the Truck Tour, Coca-Cola’s recognisable ‘Holidays are coming’ advert will start to air on TV screens from late November.
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