Spirits supplier Sazerac UK is giving away miniature spirits display stands plus stock worth £100. The terms include keeping the unit on the countertop for at least six months with at least 75% stocked with Sazerac’s 50ml lines.
A spokesperson told Better Retailing more than 800 stores had signed up for the offer in December alone. “The offer is subject to availability. We encourage anyone interested to sign up while resources are available,” they added.
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Free stock includes 10x50ml of Fireball Whisky, 10x50ml of Tequila Rose, 12x50ml Sheep Dog Whisky and 12x50ml of Southern Comfort. The free three-tier branded countertop stand holds around 120 5cl bottles.
Any retailer that fails to meet the terms may be invoiced for £120 for breaching the agreement. The brand advises but does not require that the lines are sold for £2 each or £5 for three.
Sazerac told Better Retailing the give-away was inspired by the US, “where small multipacks are driving category growth, sales to larger formats, trips to store and basket size”.
To receive a link to apply, email editorial@ newtrade.co.uk with the subject ‘spirits display stand’
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