This week in magazines: Stocking comics makes a lot of spider-sense
Find out how stocking comics makes a lot of sense for your business
News, Newspapers & Magazines, Sponsored
Few printed channels command such a die-hard following as comic books, and the latest bookazine dealing with one of the most well-loved superheroes is bound to be a Marvel-lous success
Launch of the week
Few printed channels command such a die-hard following as comic books, and the latest bookazine dealing with one of the most well-loved superheroes is bound to be a Marvel-lous success
Miles Morales: The Ultimate Spider-Man – Revival
On sale out now
Frequency one shot
Price £9.99
Distributor Marketforce
Display with Batman, Superman, Guardians of the Galaxy
Comics remain a huge revenue driver despite print media’s digital-driven decline, and Spider-Man is one of their most bankable stars. The web-slinger’s pop-culture clout guarantees that any publication featuring him will be a premium product, and the latest in the franchise is a 160-page bookazine collating the seven volumes of Miles Morales: The Ultimate Spider-Man.
The title covers the early days of a new Spider-Man after Peter Parker’s death at the hands of the Green Goblin and is a perfect starting point for prospective comic fans, so promote it in your store to recruit new readers.
N-Photo
On sale out now
Frequency monthly
Price £6.49
Distributor Marketforce
Display with Practical Photographer
- Dedicated to photography enthusiasts, N-Photo focuses on Nikon cameras and is aimed at all abilities, from amateur to veteran.
- December’s issue includes expert advice and guidance for the Nikon D-SLR, alongside a competition for a film scanner worth £330.
Combat Machines – Hawker Hunter
On sale out now
Frequency one shot
Price £7.99
Distributor Seymour
Display with AirForces Monthly, FlyPast, Airfix Model World
- The Combat Machines bookazine series includes analysis, logs and diaries about military aircraft from around the world.
- This 84-page edition focuses on the classic British jet fighter, the Hawker Hunter.
Olive
On sale out now
Frequency monthly
Price £5.99
Distributor Frontline
Display with BBC Good Food, Food Brands
- This foodie magazine has recipes, ingredient reviews and travel-related food advice.
- The special Christmas issue comes with a free 66-page baking supplement about cooking the perfect turkey, including a step-by-step Christmas Day timeline.
United We Stand
On sale 24 November
Frequency monthly
Price £2.50
Distributor Intermedia
Display with Inside United, When Saturday Comes
- This Manchester United fanzine includes news, reviews and interviews about the north-west-based football club.
- December’s issue includes an interview with player Michael Carrick and a look at the team’s fan clubs.
Old Glory
On sale out now
Frequency monthly
Price £4.50
Distributor Seymour
Display with Steam Rail- ways, Vintage Roadscene
- This enthusiast magazine is all about steam vehicles, from vintage cars and locomotives to steam boats and trucks.
- Old Glory’s last issue of the year celebrates the title’s 30th anniversary and comes with a heritage vehicles calendar.
RTE Guide
On sale out now
Frequency weekly
Price £1.65
Distributor Newspread
Specialist choice
Joe Sweeney,
News Centre, Donaghmede
Who buys it?
Men and women, often aged 35 years old or older.
How do you display it?
It is our single biggest-selling magazine, and we display it alongside other TV listings on the shelf.
My week in magazines
Cars are the stars as the year draws to a close
We’re a week away from the last month of the year – the final stretch for monthly titles. Publishers are throwing everything but the kitchen sink at newsagents to capitalise on the end of the year, and this week is no different as motoring and transport magazines take the lead.
Volksworld, Performance Mini, Performance VW, Vintage Roadscene, Old Glory, Classic & Vintage Commercial Vehicle, Classic Jaguar and Classic Plant & Machinery all have issues coming out this week, flooding the market with options to reach even the most niche of audiences.
It’s no surprise that publishers are so invested in this genre, given motoring and transport magazines generated £37.4m through 9.1 million sold copies between September 2017 and August 2018. The end of the year represents the final chance for retailers to generate extra revenue, and those offers are all supplemented with special issues and free 2019 calendars.
Due to the ubiquity of cars and their general appeal to huge swaths of the population, newsagents should capitalise on the December issues and their added-value additions to make the most out of the festive period.
Opportunity: car magazines
Retailers would do well to promote motoring and transport magazines in December to capitalise on the calendars, bumper packs and special Christmas issues associated with these titles in this period.
Classic Plant & Machinery
On sale out now
Frequency monthly
Price £4.20
Distributor Seymour
Display with Classic & Vintage Commercial
- This motoring magazine focuses on large industrial vehicles and contains news, features and buying guides.
- The December issue looks at the Caterpillar D9 bulldozer and comes with a free calendar.
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