Launch of the week
The annual calendar edition of Diver magazine is full of news, features and gear reviews, plus stunning underwater photography, and is a guaranteed top-seller among aquatic sports fans
Diver
On sale out now Frequency monthly
Price £4.40
Distributor Seymour
Display with Wavelength, Dive
Diving is as niche a sport as they come, but it is popular in the premium magazine market. To celebrate the end of 2018 and the start of a New Year, Eaton Publications is releasing the annual calendar edition of Diver magazine.
Featuring news, tips and reviews of equipment and diving spots, the magazine also includes a 2019 calendar with a seal on the cover and images from the British Society of Underwater Photographers.
Last year, the calendar edition sold 35% more than the December edition, so make sure to stock this magazine if you’ve got diving or sea photography fans around.
Retro Japanese
On sale out now
Frequency quarterly
Price £5.50
Distributor Seymour
Display with Jaguar World, Classics and Sports Car
- This motoring magazine is dedicated to Japanese cars from years gone by, and includes features, news and tuning guides from Nipponic cars of every brand.
- The January issue includes a look at a restored MX-5 and brochures about the Mitsubishi Lancer.
Be Creative
On sale out now
Frequency monthly
Price £4.95
Distributor Seymour
Display with Mollie Makes, Stitch
- This textile art and needlecraft magazine is aimed at amateur crafting fans. It includes guides, news and ideas about DIY projects involving cloth and textiles.
- The January edition will be the 171st issue of Be Creative and marks its frequency change from a bimonthly to a monthly title.
Triumph World
On sale out now
Frequency quarterly
Price £5.50
Distributor Seymour
Display with Classic Ford, Classic Jaguar
- Triumph World has features, guides and maintenance advice for owners and enthusiasts of cars made by the classic British manufacturer.
- January’s issue has an in-depth look at a recreation of the 1960s Triumph SLR, plus features on the Leyland Two Tonner and dream roadsters.
New year picks
The World in 2019
On sale out now
Frequency one shot
Price £9.99
Distributor Marketforce
Display with The Economist, Time
- The 33rd annual analysis from The Economist looks forward to 2019 through the lens of the year that’s about to end.
- This issue will consider the prospects of the Trump administration with a new Congress, the reality of Brexit, worldwide elections and technological disruption from AI and China.
This England’s Annual 2019
On sale out now
Frequency annual
Price £6.99
Distributor Marketforce
Display with Trail, National Geographic
- This England’s Annual has routes, accommodation and travel advice for UK tourists in 2019.
- The guide covers all of the UK, with a focus on the countryside, and includes full-page pictures of various locations.
New Year New You
On sale out now
Frequency one shot
Price £5.99
Distributor Seymour
Display with Woman’s Health, Mind Body Spirit
- This one-off magazine aims to help buyers build a happier, healthier, more fulfilled self through health, food and well-being advice.
- The title includes tips about setting the right goals, developing long-lasting healthy habits and restoring balance to busy lives in 2019.
My week in magazines
Opportunities begin at the end of the year
Christmas has come and gone, but that doesn’t mean sales opportunities are over. As the New Year approaches and people return to a semblance of normal life for a couple of days, newsagents have a chance to shore up their sales.
In the gap between the holidays and 2019, readers can stock up on magazines with calendars and end-of-year reviews they didn’t get during the Christmas rush, and this, according to publishers, can help top off a very profitable period.
“There’s a huge amount of revenue to be enjoyed by retailers and publishers at the end of the year, so it’s all about working collaboratively where we can,” says Martin Hoskins, head of newstrade marketing at Immediate Media. “There is a plea from me to retailers that they don’t return additional volume early, because they will sell the normal issues through the course of the on-sale period – a number of titles will have calendars, which are hugely successful, and readers look forward to picking up end-of-year review issues.”
Independent retailers should give special attention to these editions as they tend to generate considerable revenue. The year may be almost over, but the time to make a profit definitely isn’t.
