Local and hyperlocal newspapers are offsetting the decline of larger national titles in small communities, but their sales continue to fall, a new report has found.
The Hyperlocal News: After the Hype study, undertaken by the London School of Economics and Political Science, investigated the rise of small regional titles in the past decade and their efforts to stay profitable in the current market.
The research found that while regional titles have been able to cover gaps that exist in national coverage, they still continue to face the same challenges in sustainability as bigger, nationwide newspapers.
Carl Pickering, from Top Shop Newsagents in Lancashire, said sales of the three local papers he sells have declined markedly and quickly in recent years.
“There are more regionals now, but they have been declining rapidly. We sell the Lancashire Post, the Southport Visitor and the Ormskirk Advertiser, but their current performance is very poor.
“They each sell between 20 and 35 copies a day, but they used to -sell more than 300 when they launched. Local papers are doomed,” he said.
Read Similar: Johnston Press raises price of regional newspapers