Ribena launches Light Pineapple & Passion Fruit

As part of its plans to reduce calories by 20% per 100ml, Ribena is expanding its Light range with Pineapple & Passion Fruit.

Available to convenience retailers from February 29, the drink contains 10 calories per 250ml.

Ribena is backing its Light range with a £6m marketing spend that includes TV advertising throughout the year.

Georgina Thomas, marketing director for Ribena at Lucozade Ribena Suntory, said: “We take consumer calorie consumption seriously and we are constantly expanding our portfolio of products to offer people healthier choices without compromising on taste.”