Trip to launch Mindful Blend functional drinks range

• Product: Trip Mindful Blend range
• Supplier: Trip
• RRP: £2
• Available from: CLF Distribution, 6 May 2024

Soft drinks brand Trip is expanding beyond CBD-infused products with the launch of its Mindful Blend range.

The range will be available to independent retailers from CLF Distribution from 6 May.

It is launching in Elderflower Mint, Raspberry Orange Blossom, Cucumber Mint and Blood Orange Rosemary varieties, each with a £2 RRP.

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The supplier says it is a functional drinks range aimed at helping consumers find calm through the inclusion of ingredients including the lion’s mane mushroom, magnesium, ashwagandha and L-theanine. These ingredients have accumulated billions of searches on TikTok.

Trip claims to be the number one privately owned carbonated beverage brand, as well as the fastest-growing soft drinks brand in the UK, according to North Star and IRI data.

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